Advantages
1)Loss of communication through channels can be decreased
2)Direct interaction with clients and customers
3)The employee knows what is required by the customer and can modify accordingly
Now to the critical part its flaws
1)The communication if in Oral may not be the same for different reporting heads as it depends on the interpretation of the superior
2)It cause conflicts especially in certain conservative Indian organizations
3)The need for competent employable individuals for ushering in this kind of system
Now if we analyze it we can easily see its like a dynamite !!! give it to the right guy who may use it for cracking up mountains or if it ends up in the wrong hands it has deadly implication.
Cheers
Arvind
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