Name the only thing which can grow during recession in corporate world? Obviously not the balance sheet and yes layoff list but what can actually grow leaps and bounds is the CSR initiatives taken by major organizations. This is because of the fact as there is a perceived lack of demand in the market for products and thus the production marketing and sales are all cut back and people have to be fired or retrenched.
The question of CSR initiatives growing was highlighted by Infosys when it asked many of its employees who could not find projects to work on to service for INFOSYS FOUNDATION and where paid close to 60% of their original compensation this created two good things for the organization
One it was able to generate goodwill among the rural society from where they could get future employees
Secondly it prevented them from having a confrontation with unions and political institutions regarding layoffs
One who truly believes that society awareness and social initiatives will go up is local entrepreneur E.Sarath Babu in a recent session with him he was mentioning that as the job market is pretty tight the organizations can use this time to increase CSR and secondly with Corporate governance and CSR coming up high on agenda of many organizations one soft skill improvement of freshers could be their community involvement activities which are now being recognized
He stressed on the fact how important HR should play in encouraging this they should talk to the employees on taking CSR activities and involving themselves there should not be a feeling that as there is no work they are doing this because this will ensure they will perform not to their best standards they should try to affirm people that changing the society in which they live should encompass them and then it will move forward
So hopefully community activities get better and recession gets over soon
No comments:
Post a Comment