The last few years have witnessed the upswing in the two wheeler automobile sector and Hero Honda faced great competition mainly from Bajaj and to a lesser effect from TVS and Yamaha.
Bajaj Revolutionized the Bike world with the launch of its Iconic bike "Pulsar" and apt with catch lines like "Definitely Male" which took on the Section of 150cc and later in 180cc 200cc and 220cc. Simultaneously it launched Discover which packed style and substance meant for the middle class as it had style and then Platina which rocked the 100cc market thanks to its low price and high mileage.
Thinks looked all right till they launched Bajaj Xcd in the 135 sector and it also proved a success but then they made a catastrophic error they pulled out of 100cc market and made platina also 125 cc and discover as 135cc and Xcd was dropped
2009-10 was the ultimate chaos where i was personally baffled by what Bajaj was upto
They released Pulsar in 135cc version and released Platina in 125cc and discover in 100 cc and 150cc and finally platina in 125cc which is unlike its competitors like Hero Honda which has kept clear names to distinguish its product lines this kind of mixing creates chaos and confusion if i were a customer. The iconic Bajaj Chetak and Bajaj 150 was the Hallmark of this company which grew by 1000% in the 1980's. Lots of money and creative energy is spent on creating these brands and a brand lines but this melange creates ruffles on the product.
This shows the company's inability to drive home a message or a policy of exiting from the 100cc or also of having a premium 150+ segment. Hope Bajaj Sorts this mess out or it could lead them into a lot of chaos and dilemma
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