"KOLKATA: Indians are increasingly depending on social media for job change . The latest findings of Ma Foi Randstad Workmonitor 2011 - Wave 1 reveal that 82% of Indian employees are confident in using social media in order to find a relevant job.
Statistically, 90% of Indians have individual accounts on facebook , twitter, etc of which 81% use it for professional purposes. Employees with higher income brackets are the largest users of social media websites.
"Social media has become a potent tool for both employers and employees and as a low cost - high return option, recruiting through Social Media will soon become a key differentiator in the current global recruitment market." says E Balaji, MD & CEO of Ma Foi Randstad.
Cities like Mumbai and Delhi has an alarming rate of 85% and 83% employees respectively, who are confident in using social networking sites in order to find a job.
The survey also says that employees of Bangalore and Mumbai are given maximum access to websites by employers at 97% and 96% respectively.
Though globally the social media activity is pretty low, the Indian workforce is much more active using social media, with 79% of the workforce who have updated their social medial profiles in the last month itself."
A quite a revealing survey which has proved out how technology has become essential in helping people to find out new openings and the fulcrum will be to find out how many companies have successfully leveraged it.
The case of employees is mentioned here i believe might be in the mid to junior level who have an avid interest in electronic media unlike the senior folks have not displayed a penchant for updating their linkedin and facebook profiles.
But it reinforces a fact to all the companies about the "f" word which is "Facebook" on how much they are losing if they are not on facebook
Cheers !!
Arvind
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